E-Marketing: A way to Earn
The world has became a global
village, no matter who you are or where you are, you are able to know what’s
going around in this world, the way to communication development seems to be
impossible without the use of internet in our lives. To write here the uses of
internet it would be waste of time because almost everyone is familiar with it.
With the introduction of internet in
our lives, it brought many ways of easy earnings with just a person sitting in
his home and benefiting from the internet’s marketing. Internet marketing is
not easy but gives a person some liabilities. Internet marketing (also known as
E-Marketing) have different branches although it seems like one thing. Internet
provides you a vast number of websites creating competition between different
websites having competition for one thing. With the help of a research it is
claimed that Google (www.google.com) is the most visited
website. Google is a websites where one can get the URL (Universal Resource
Locator) of desired key words written in the search bar of Google, now its
Google’s task to give serial numbers in to different websites having
competition for the same key words. If someone asks me which website you will
visit if Google shows up many websites for search word? I would simply say “the
first website that is in the serial number”. Most people will agree with my
answer because the first website that Google shows has the most legitimate
resource on this basis of which Google has giving it the highest rank and has
put it at the first number.
Google ranking is way to ensure that
people get legitimate material from the websites. Google is having an internet
spider which checks every website exactly after 2-3 minutes, if it sees some
good material and high traffic websites it gives them ranking. The ranking
scale moves from 0 to 10, having 0 the lowest rank and 10 the highest rank. Now
here every website desire to get the highest ranking for that purpose one
branch of E-marketing is used and that is called web Content Writing which
enables the admin of a website to write about his website and post it on
different website which have huge traffic with also leaving a link of his
website in that content, which results in the increase of visitors on his
website giving it ranks.
The easiest way to get rank is to give
one’s own website Advertisements on huge traffic websites and giving a link
there, which again attract visitors resulting in rank plus the website that
shows the advertisement, gets money. Google has also criteria of giving ranks
on the basis of having good URL structure, page titles, Meta description, site
navigation and many things that makes up a website. One of the most important
thing for getting Ranks is Page optimization which when further classified
brings up On-page optimization and off-page optimization.
